Service

B2B Data Enrichment

Turn partial records into complete, segmentable profiles with research-led enrichment.

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The problem

Most databases are incomplete rather than wrong: a company name with no website, a contact with no title, an account with no industry code. Incomplete fields break segmentation, routing and reporting.

What we do

We take your existing file, identify the missing attributes that matter to your workflow, and research each one. Appended values carry a source and verification status so your team can see what is confirmed and what is inferred.

Scope

What's Included

Field-level gap analysis of the supplied file
Company, firmographic and classification append
Decision-maker and job-title research
Business email and phone research
Technology and parent-company attributes where researchable
Source and verification status per appended field

Deliverables

Data Fields You Receive

Website
Industry
Sub-Industry
Employee Size
Revenue
Decision Maker
Job Title
Business Email
Phone
Technology Used
Parent Company
Source

Field availability depends on market coverage and the research scope agreed for your project.

How it works

The Research Workflow

Every project runs through the same six-step sequence, sized to the scope.

01
Raw database
02
Research
03
Verification
04
Enrichment
05
QC
06
Decision-ready data

01
Define
Understand your ICP, market, geography, data fields and business objective.
02
Research
Research companies, people, websites and market information using structured research workflows.
03
Verify
Verify company identity, website status, contact information, industry and other required attributes.
04
Enrich
Complete missing company, contact, firmographic and market information.
05
Quality Control
Run structured quality checks before delivery.
06
Deliver
Provide clean, structured, campaign-ready or CRM-ready data in the format required.

Industries served

Where This Service Is Used

Use cases

Typical Business Objectives

CRM EnrichmentFill gaps in existing CRM records so segmentation, routing and reporting hold up.
Account IntelligenceBuild a structured view of target accounts, hierarchies and buying roles.
Sales IntelligenceGive sales teams current company status, roles and contact routes before outreach.

Data quality

Quality Control Is Part of the Product.

Before delivery, records can be checked against the attributes that matter to your workflow. We apply structured quality control designed to reduce data errors — and we report verification status rather than claiming perfect accuracy.

Company identity
Website status
Domain accuracy
Industry classification
Contact role
Email validity
Duplicate records
Company status
Acquisition / merger indicators
Required data fields

Case study

A Programme in This Service Area

Published details are limited to verified client information.

CASE STUDY 05CRM Enrichment

CRM Data Enrichment Programme

Challenge: An existing B2B database contained valuable records but required additional research to make the information more useful. Missing fields, outdated…
Approach: We worked through existing records and researched missing company and contact information. Available fields were enriched, existing information was…
Scope: CRM enrichment, database cleansing, contact verification, company research, web research and data validation.
Markets: B2B databases across defined industries and geographic markets.

View case study

FAQ