Core vertical

IT, Technology & Software Data Research

Identify technology companies, decision makers, technology buyers and high-value accounts with structured company and contact research.

Industry challenges

What Makes This Market Hard

  • Technology buying roles are distributed across IT, security, data and business units
  • Vendor and SaaS universes change constantly through launches and acquisitions
  • Technographic signals are noisy and often out of date
  • Account hierarchies obscure who actually holds budget
  • CRM records lack the segmentation fields needed for account-based programmes

Our approach

How We Research It

We research technology company universes and the decision makers inside them — by function, seniority and buying role — then enrich accounts with firmographic, technographic and hierarchy attributes so account-based programmes can be targeted precisely.

Research services

Specific Research We Deliver

  • CIO / CTO research
  • Technology account research
  • SaaS databases
  • IT decision-maker research
  • Technographic research
  • CRM enrichment
  • Lead generation

Deliverables

Typical Data Fields

  • Company Name
  • Website
  • Industry
  • Sub-Industry
  • Employee Size
  • Revenue
  • Technology Used
  • Decision Maker
  • Job Title
  • Business Email

Use cases

Typical Business Objectives

  • Account Intelligence

    Build a structured view of target accounts, hierarchies and buying roles.

  • Lead Generation

    Reach the right accounts with researched, role-matched contacts instead of recycled lists.

  • CRM Enrichment

    Fill gaps in existing CRM records so segmentation, routing and reporting hold up.

Research workflow

How the Programme Runs

  1. 01

    Define

    Understand your ICP, market, geography, data fields and business objective.

  2. 02

    Research

    Research companies, people, websites and market information using structured research workflows.

  3. 03

    Verify

    Verify company identity, website status, contact information, industry and other required attributes.

  4. 04

    Enrich

    Complete missing company, contact, firmographic and market information.

  5. 05

    Quality Control

    Run structured quality checks before delivery.

  6. 06

    Deliver

    Provide clean, structured, campaign-ready or CRM-ready data in the format required.

Case studies

Relevant Research Programmes

CASE STUDY 02Technology

Technology Account & Decision-Maker Research

Challenge
A technology-focused business needed to identify relevant companies and people responsible for purchasing, technology, operations and business…
Approach
We researched target companies and mapped relevant decision-makers by job function. Company websites, professional profiles and other publicly…
Scope
Target-account research, decision-maker identification, contact research, company profiling and data validation.
Markets
Technology, Software, IT Services and Digital Businesses.
View case study
CASE STUDY 05CRM Enrichment

CRM Data Enrichment Programme

Challenge
An existing B2B database contained valuable records but required additional research to make the information more useful. Missing fields, outdated…
Approach
We worked through existing records and researched missing company and contact information. Available fields were enriched, existing information was…
Scope
CRM enrichment, database cleansing, contact verification, company research, web research and data validation.
Markets
B2B databases across defined industries and geographic markets.
View case study
CASE STUDY 08Lead Generation

B2B Lead Generation & Decision-Maker Mapping

Challenge
The client needed a targeted prospect list rather than a large generic database. The focus was on finding companies that matched specific criteria…
Approach
We defined the target criteria, researched matching companies and identified relevant decision-makers based on role and responsibility. Contact and…
Scope
Lead generation, account research, decision-maker mapping, contact research, enrichment and verification.
Markets
B2B companies across targeted industries and geographic markets.
View case study

FAQ

IT, Technology & Software — Questions

Can you research technology stack information?

We research technology attributes where they are publicly evidenced, and mark them with a source rather than presenting inferred signals as confirmed.

Do you map account hierarchies?

Yes, including parent company and acquisition indicators where they are researchable.

Send us a sample of your data.

We will tell you what can be verified, what needs correcting and what we can add — before you commit to anything.

Talk to Our Team