Service

Data Validation & Cleansing

Verify what is still true, correct what changed, and remove what no longer exists.

Request a Free Data Sample Talk to a Data Research Specialist

The problem

Business data decays continuously. Companies close, merge or rebrand, people change roles, domains lapse and duplicates accumulate quietly until campaign performance and reporting suffer.

What we do

We run each record through structured verification: company identity and status, website and domain, industry classification, contact role and email validity. Duplicates are consolidated against rules agreed with you, and dead records are marked rather than deleted without evidence.

Scope

What's Included

Company identity and status verification
Website and domain accuracy checks
Contact role and job-title verification
Email validity checks
Duplicate detection and consolidation
Acquisition and merger indicators

Deliverables

Data Fields You Receive

Company Name
Website
Company Status
Acquisition / M&A Status
Industry
Job Title
Business Email
Verification Status

Field availability depends on market coverage and the research scope agreed for your project.

How it works

The Research Workflow

Every project runs through the same six-step sequence, sized to the scope.

01
Raw database
02
Research
03
Verification
04
Enrichment
05
QC
06
Decision-ready data

01
Define
Understand your ICP, market, geography, data fields and business objective.
02
Research
Research companies, people, websites and market information using structured research workflows.
03
Verify
Verify company identity, website status, contact information, industry and other required attributes.
04
Enrich
Complete missing company, contact, firmographic and market information.
05
Quality Control
Run structured quality checks before delivery.
06
Deliver
Provide clean, structured, campaign-ready or CRM-ready data in the format required.

Industries served

Where This Service Is Used

Use cases

Typical Business Objectives

Data CleansingRemove duplicates, retire dead records and correct classifications across the database.
CRM EnrichmentFill gaps in existing CRM records so segmentation, routing and reporting hold up.
Sales IntelligenceGive sales teams current company status, roles and contact routes before outreach.

Data quality

Quality Control Is Part of the Product.

Before delivery, records can be checked against the attributes that matter to your workflow. We apply structured quality control designed to reduce data errors — and we report verification status rather than claiming perfect accuracy.

Company identity
Website status
Domain accuracy
Industry classification
Contact role
Email validity
Duplicate records
Company status
Acquisition / merger indicators
Required data fields

Case study

A Programme in This Service Area

Published details are limited to verified client information.

CASE STUDY 09Event Research

Event Database Enrichment & Validation

Challenge: An existing event-focused database required enrichment and validation before further outreach and marketing activity. The objective was to improve…
Approach: We researched existing records, checked company and contact information, identified missing details and enriched the database using relevant publicly…
Scope: Database enrichment, contact validation, company research, web research and data cleansing.
Markets: UK & Ireland event and industry markets.

View case study

FAQ