Service

B2B Lead Generation Data

Campaign-ready lead data researched around one objective rather than bought in bulk.

The problem

Bulk lists are shared, dated and rarely role-accurate. Demand generation teams end up paying for volume, then paying again in bounce rates, wasted SDR time and low reply rates.

What we do

We research the target account list for your campaign, identify the decision makers who actually own the problem you sell into, and verify their role and contact route before delivery. Volumes are scoped to the campaign, not padded.

Scope

What's Included

  • Target account research by ICP and territory
  • Decision-maker mapping by function and seniority
  • Business email and phone research
  • Suppression against your existing CRM records
  • Campaign-ready segmentation fields
  • Delivery on an agreed batch schedule

Deliverables

Data Fields You Receive

  • Company Name
  • Website
  • Industry
  • Country
  • Employee Size
  • Decision Maker
  • Job Title
  • Business Email
  • LinkedIn URL
  • Verification Status

Field availability depends on market coverage and the research scope agreed for your project.

How it works

The Research Workflow

Every project runs through the same six-step sequence, sized to the scope.

  1. 01

    Raw database

  2. 02

    Research

  3. 03

    Verification

  4. 04

    Enrichment

  5. 05

    QC

  6. 06

    Decision-ready data

  1. 01

    Define

    Understand your ICP, market, geography, data fields and business objective.

  2. 02

    Research

    Research companies, people, websites and market information using structured research workflows.

  3. 03

    Verify

    Verify company identity, website status, contact information, industry and other required attributes.

  4. 04

    Enrich

    Complete missing company, contact, firmographic and market information.

  5. 05

    Quality Control

    Run structured quality checks before delivery.

  6. 06

    Deliver

    Provide clean, structured, campaign-ready or CRM-ready data in the format required.

Use cases

Typical Business Objectives

  • Lead GenerationReach the right accounts with researched, role-matched contacts instead of recycled lists.
  • Market ExpansionMap companies and decision makers in new geographies before committing budget.
  • Sales IntelligenceGive sales teams current company status, roles and contact routes before outreach.

Data quality

Quality Control Is Part of the Product.

Before delivery, records can be checked against the attributes that matter to your workflow. We apply structured quality control designed to reduce data errors — and we report verification status rather than claiming perfect accuracy.

  • Company identity
  • Website status
  • Domain accuracy
  • Industry classification
  • Contact role
  • Email validity
  • Duplicate records
  • Company status
  • Acquisition / merger indicators
  • Required data fields

Case study

A Programme in This Service Area

Published details are limited to verified client information.

CASE STUDY 02Technology

Technology Account & Decision-Maker Research

Challenge
A technology-focused business needed to identify relevant companies and people responsible for purchasing, technology, operations and business…
Approach
We researched target companies and mapped relevant decision-makers by job function. Company websites, professional profiles and other publicly…
Scope
Target-account research, decision-maker identification, contact research, company profiling and data validation.
Markets
Technology, Software, IT Services and Digital Businesses.
View case study

FAQ

B2B Lead Generation Data — Questions

What is the pricing model for custom B2B lead generation data?

We scope researched lead data around your ideal customer profile, territory, required roles, fields and volume. Request a quote that specifies the charging basis and acceptance criteria; there is no published fixed cost per lead. This service delivers researched contact data, not a promise of booked meetings, sales-qualified opportunities or revenue.

How quickly can you deliver a campaign-ready lead list?

The schedule depends on your target market, contact seniority, research depth and required volume. Share your campaign start date and suppression file when briefing the project, and agree the batch schedule before work starts. We do not publish one turnaround time for every campaign.

Do you guarantee lead accuracy, email delivery or sales results?

We research account fit, decision-maker roles and contact routes, and provide verification status for the delivered data. No list can be guaranteed 100% accurate, and a verified contact is not a guarantee of inbox delivery, a reply or a sale. Set clear data acceptance criteria separately from campaign performance targets.

Will invalid or off-target leads be replaced?

Ask for the correction or replacement terms and reporting window as part of your quote. Flag disputed records with their identifiers and evidence so they can be assessed against the agreed target criteria and verification status. A lack of replies is not by itself proof of invalid data, and no blanket free-replacement policy is published here.

Can you exclude our existing contacts, and do you run the outreach?

Yes. Send a suppression file so existing contacts are excluded before delivery. The lead-data service researches and delivers the list; your team or agency runs outreach. Campaign execution can be discussed separately under our Digital Marketing service rather than assumed to be included.

Quality checks applied: Company identity, Website status, Domain accuracy, Industry classification, Contact role and more.

Send us a sample of your data.

We will tell you what can be verified, what needs correcting and what we can add — before you commit to anything.

Talk to Our Team