Case studies

Research Programmes Across Complex Markets

Each case study is published only with verified client detail. Sections marked as placeholders are populated once the client approves the content.

CASE STUDY 01Media & Publishing

Media & Publishing Database Research

Challenge: A media and publishing business needed a reliable database of relevant companies and decision-makers across specific industry markets. Existing…
Approach: We researched companies and relevant decision-makers across the defined markets using targeted web research and multiple publicly available sources.…
Scope: Company research, decision-maker research, B2B lead generation, contact enrichment, web research and data validation.
Markets: Media, Publishing, Information Services and related B2B markets.

CASE STUDY 02Technology

Challenge: A technology-focused business needed to identify relevant companies and people responsible for purchasing, technology, operations and business…
Approach: We researched target companies and mapped relevant decision-makers by job function. Company websites, professional profiles and other publicly…
Scope: Target-account research, decision-maker identification, contact research, company profiling and data validation.
Markets: Technology, Software, IT Services and Digital Businesses.

CASE STUDY 03Financial Information

Challenge: A financial and business information provider required targeted research to identify companies and relevant professionals within defined markets. The…
Approach: We conducted structured company and contact research against the client's target criteria. Records were reviewed for company relevance, job function…
Scope: B2B lead generation, company research, contact research, market research and database validation.
Markets: Financial Information, Business Information, Professional Services and related sectors.

CASE STUDY 04Event Research

Challenge: An event business needed targeted company and contact data for specific event markets. The requirement was to identify relevant businesses,…
Approach: We researched event websites, exhibitor information, company websites and other relevant public sources to build and enrich targeted event databases.…
Scope: Event database building, exhibitor research, attendee research, company profiling, lead generation and contact validation.
Markets: UK & Ireland events and related B2B markets, including media, construction, industrial and professional sectors where applicable to the project.

CASE STUDY 05CRM Enrichment

Challenge: An existing B2B database contained valuable records but required additional research to make the information more useful. Missing fields, outdated…
Approach: We worked through existing records and researched missing company and contact information. Available fields were enriched, existing information was…
Scope: CRM enrichment, database cleansing, contact verification, company research, web research and data validation.
Markets: B2B databases across defined industries and geographic markets.

CASE STUDY 06Vertical Market Research

Challenge: A client entering or expanding within a specific market needed a structured view of companies operating within the target vertical. The requirement…
Approach: We researched the target vertical through company websites, industry sources and other publicly available information. Relevant businesses were…
Scope: Vertical market research, company discovery, web research, data extraction, market mapping, lead generation and data enrichment.
Markets: Specialised B2B verticals defined by geography, industry, company type and client-specific criteria.

CASE STUDY 07Web Research

Challenge: The client had a defined list of companies and websites but needed specific business information collected and structured consistently across…
Approach: We researched the required websites and publicly available sources, extracted the requested information and standardised the data according to the…
Scope: Web research, website data extraction, company research, information mapping, data cleaning and quality checking.
Markets: Multi-industry B2B research across defined geographic markets.

CASE STUDY 08Lead Generation

Challenge: The client needed a targeted prospect list rather than a large generic database. The focus was on finding companies that matched specific criteria…
Approach: We defined the target criteria, researched matching companies and identified relevant decision-makers based on role and responsibility. Contact and…
Scope: Lead generation, account research, decision-maker mapping, contact research, enrichment and verification.
Markets: B2B companies across targeted industries and geographic markets.

CASE STUDY 09Event Research

Challenge: An existing event-focused database required enrichment and validation before further outreach and marketing activity. The objective was to improve…
Approach: We researched existing records, checked company and contact information, identified missing details and enriched the database using relevant publicly…
Scope: Database enrichment, contact validation, company research, web research and data cleansing.
Markets: UK & Ireland event and industry markets.

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