Media & Publishing Database Research
Media and publishing businesses often work across large and changing audiences, subscriber groups, advertisers, exhibitors, sponsors and professional markets. Reliable company and contact data is essential when building targeted prospect lists and supporting business development.
Challenge
A media and publishing business needed a reliable database of relevant companies and decision-makers across specific industry markets. Existing sources contained incomplete company information, outdated contacts and inconsistent job titles.
Approach
We researched companies and relevant decision-makers across the defined markets using targeted web research and multiple publicly available sources. Records were enriched with company, contact and role information and reviewed before delivery.
Scope
Company research, decision-maker research, B2B lead generation, contact enrichment, web research and data validation.
Markets
Media, Publishing, Information Services and related B2B markets.
Outcome
Delivered a structured prospect database designed for targeted sales, marketing and business development activity.
Why title matching fails in this sector
A marketing lead at one publisher is a brand manager at the next and a commercial director at a third. Filtering on title strings drops the right people and keeps the wrong ones.
We map each target company to the function that owns the budget, then record the actual title as it appears. The client can filter either way, and the segmentation still holds when a title changes.
Handling group and imprint structures
Publishing groups run multiple imprints, brands and events under one legal entity, and contacts often sit at group level while the sales conversation happens at brand level.
We keep the parent relationship on the record so outreach can be coordinated. Without it, three researchers deliver three contacts at what looks like three companies and is actually one account.
Where a contact could not be confirmed from a second source, the record was delivered marked unconfirmed rather than dropped or guessed.
Key takeaways
- Job titles in media rarely match across companies, so records are matched on function, not on title text.
- Advertiser, agency and editorial contacts are researched as separate layers rather than one merged list.
- Every record carries the source and the date it was checked, so the next refresh starts from evidence.
Method
The Workflow Behind This Programme
- 01
Define
Understand your ICP, market, geography, data fields and business objective.
- 02
Research
Research companies, people, websites and market information using structured research workflows.
- 03
Verify
Verify company identity, website status, contact information, industry and other required attributes.
- 04
Enrich
Complete missing company, contact, firmographic and market information.
- 05
Quality Control
Run structured quality checks before delivery.
- 06
Deliver
Provide clean, structured, campaign-ready or CRM-ready data in the format required.
Send us a sample of your data.
We will tell you what can be verified, what needs correcting and what we can add — before you commit to anything.